Cubic Telecom
Dublin, Ireland
Aitheria Partners provides Cubic Telecom with strategic support on Product Strategy and Innovation
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Cubic Telecom has been a global pioneer in software-defined vehicles market since 2009, with clients globally in the automotive, agriculture and transportation sectors.
Connectivity and data analytics are changing these sectors dramatically. The automotive industry is navigating the greatest scale of change in its 100+ year history. Software-defined vehicles (SDVs) offer manufacturers new opportunities to understand and interact with their customers, create novel business models and identify new revenue streams.
Cubic's product strategy has evolved to deliver not just connectivity, but global connected vehicle software and real-time analytics solutions, placing Cubic at the centre of the automotive revolution. Cubic's end-to-end SaaS solutions bring together data from vehicles and multiple other data sources to deliver vehicle and device lifecycle insights in near real-time.
Case Study
The Brief for Aitheria Partners
Aitheria Partners was engaged with a brief across two related areas: Product Strategy and Innovation.
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1. Organisational Alignment on Product Strategy
As any organisation grows and develops, it's essential to achieve alignment and clarity on its evolving strategy, the drivers behind it and the role each function plays in defining and delivering it.
2. Framework to Assess New Opportunities and Innovation
As companies deliver on their strategy, they also need to identify and respond to the new opportunities arising in a highly dynamic market. What's the right balance of investment between research and development? How should we organise around the industry verticals and domains we serve? And how should we assess new opportunities to deliver our connected software and analytics solutions for other industries in the future?
Our Engagement
01.
Agree Scope
Define the problem we’re seeking to solve, the scope impacted, key questions to be answered.
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Deliverables:
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Scope Definition
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Work Breakdown Structure
02.
1:1 Exec Interviews
Structured 1:1 interviews across the SLT to capture a range of insights.
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Deliverables:
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Interview Themes & Insights
03.
SLT Workshop
​One-day facilitated workshop to identify solutions and an agreed plan to address the challenges & opportunities identified.
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Deliverables:
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Workshop Pre-Read Briefing
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Workshop Outcomes and Next Steps
04.
Report and Action Plan
​Summary of outcomes, recommendations and next steps.
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Deliverables:
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Final Report
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Action Plan
Outcomes
Alignment and Clarity
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Alignment on the "Product-led strategy" concept across the SLT as an organisation-wide approach.
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Organisational RACI defining key inputs and outcomes for each Function across each stage of Product Prioritisation, Development, GTM and Support.
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Communications Framework to support clarity and alignment across the organisation on Product Strategy.
Structure and Consistency
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Product / Service Stack refined using agreed terminology to drive consistency of communication both internally and externally.
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Vertical Industry Taxonomy agreed which will be used to structure and organise work, influence GTM approach, and support the assessment of new opportunities.
Innovation Framework
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Opportunity Assessment Framework created to comprehensively and consistently examine new opportunities including Strategic Fit, Market Analysis and Business Impact.
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Agreed KPIs for innovation investment levels and comparison with benchmarks in the telecoms and software industries.
David Kelly
Chief Corporate Officer, Cubic Telecom
“The framework we created with Aitheria Partners will allow us to clinically assess potential verticals to be targeted and ensure that opportunities are considered in a consistent and data-led manner.”
Nick Power
Chief Technology Officer, Cubic Telecom
"Patrick really engaged the SLT with a structured, comprehensive approach that achieved clarity and alignment across the team".
About Cubic Telecom
Cubic Telecom delivers advanced software-defined connected vehicle solutions in over 190 countries and regions around the world. Working with the world’s leading automotive, transportation and agriculture OEMs, Cubic connects 20 million cars and vehicles globally and enable 1 billion mobile internet data transmissions daily. To compete globally, OEMs must manage the complexities of connecting with different technologies while complying with regulatory mandates in different countries. Cubic Telecom cuts through this complexity through agreements with more than 90 MNOs, providing a single, global solution that enables any vehicle shipped anywhere in the world to have fully compliant built-in connectivity regardless of local market requirements.